Shela Ukay Ukay Cebu City in Pahina Central, Cebu City
Photo: Shela Ukay Ukay Cebu City on Facebook
Shela Ukay Ukay Cebu City logo

Clothing store

Shela Ukay Ukay Cebu City

7VXW+45J, Pahina Central, Cebu City

5.0(1 Google review)

A family of three ukay-ukay stalls on the 2nd floor of Elizabeth Mall (Emall) in Cebu City: Shela RTW Store 1, Shela Clothing Store 2 and NZZ Fashion Hub. Its Facebook page, the best-followed in the Emall ukay cluster, posts new-arrival price lists and flat-price sale days almost daily. It suits downtown shoppers who want mall comfort and frequent markdowns.

Shela Ukay Ukay Cebu City at a glance

What it is
Clothing store in Pahina Central, Cebu City
Address
7VXW+45J, Pahina Central, Cebu City
Sells
Mixed ukay-ukay clothing, Ladies' bags, Dresses and long dresses
Prices
All items ₱125 on a new-arrival day
How to buy
Walk-in; In-store pickup (listed on Facebook)

What’s on the racks

  • Mixed ukay-ukay clothing
  • Ladies' bags
  • Dresses and long dresses

Prices

  • All items ₱125 on a new-arrival day

    As of Oct 2026

  • New-arrival price tiers ₱150, ₱350, ₱650 and ₱800 (FB post)

    As of 2025

  • New-arrival price list ₱200, ₱350, ₱650; ladies' bags ₱250–₱300 (FB photo post)

    As of 2025

  • Markdown days with everything on the hangers at ₱60, and ₱50 or ₱75 sale posts at Clothing Store 2

    As of 2024–2025

How to buy

  • Walk-in
  • In-store pickup (listed on Facebook)

New stock: Frequent new-arrival and flat-price sale days announced on the Facebook page, often with the price tier in the post.

Before you go

2nd floor, Elizabeth Mall (Emall), N. Bacalso Ave corner Leon Kilat St, Pahina Central, Cebu City. Opening follows mall hours.

  • Follow the Facebook page for the day's price; flat-price days (₱125, ₱75, ₱60) come up often
  • The three stalls are all on Emall 2F, so check all of them on one trip
  • A Reddit user recommends the Emall 2F ukay shop with a fitting room over the one without

Other branches

  • Shela RTW Store 1

    2nd Floor, Elizabeth Mall, Cebu City

  • Shela Clothing Store 2

    2nd Floor, Elizabeth Mall, Cebu City

  • NZZ Fashion Hub

    2nd Floor, Elizabeth Mall, Cebu City

  • Shela Ukay Ukay Minglanilla

    Minglanilla, Cebu (named in a Facebook video post; address not confirmed)

Questions people ask

Where is Shela Ukay Ukay in Cebu City?

On the 2nd floor of Elizabeth Mall (Emall), Pahina Central, Cebu City, where it runs three stalls: Shela RTW Store 1, Shela Clothing Store 2 and NZZ Fashion Hub.

How much are the clothes?

It depends on the day. Facebook posts show new-arrival tiers of about ₱150–₱800, flat-price days such as ₱125 for everything (October 2026), and markdowns down to ₱50–₱75.

What are the opening hours?

The stalls keep Emall's mall hours; posts mention 9 AM to 8 PM on some days and earlier openings on special sale days.

How do I contact them?

Through the Facebook page, or the phone number listed there, +63 975 441 1794.

What other thrift stores are near Shela Ukay Ukay Cebu City?

The closest are Hayanie's Fashion Collection (20 m), American And European Brands (22 m) and El Fasionista de Zia Fashion Shop - Cebu (132 m).

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